Experiences
Projects of Sontag Consult
- Preparing the market entry in Russia for a Chinese engineering company (feed milling).
- Strategy- und sales support in getting into export business for industrial equipment for a German technology company.
- Problem solving at the build-up of an affiliate company in India for Ziemann Group, a German plant engineering and construction company.
- Market study for food products in Europe and South America for a Thai food producer.
- Executing the market entry in Asia for Studio Tecnico Appiani S.r.l., an Italian engineering company specialized in parboiling plants.
- Building up the sales organization in India and Thailand for a German grain engineering company.
- Technical support in rice technology for Riceland International Limited, a leading Thai rice miller and exporter.
- Lectures on rice trade and technology at Kasetsart University, Bangkok.
- Brand positioning and sales strategies in China for a German machine tool manufacturer.
- Market entry strategies in China for ELMESS-Thermosystemtechnik GmbH & Co. KG, a German supplier to the oil and gas industry.
- Preparing the market entry for a European engineering company in the Middle East grain market.
- Technical support for a German pork breeder in integrating an industrial feed mill.
- Conducting expert missions in North Korea for the EU to analyze the food industry and propose interventions.
- Editing the standard hand book on rice technology for the rice industry.
- Supporting the market entry of a European software company in Vietnam.
- Advisor as rice expert to a strategic food storage project in Qatar as sub-consultant to the Project Management Consultant Dorsch Qatar LLC.
- Build-up of an internationally reputed business unit with 80 highly qualified employees world-wide.
- I have built up a new business unit building rice processing plants world wide. The responsibility included marketing, sales, technology, engineering, erection, start up and research and development for new processes and machines.
- Build-up of an organization in India from scratch to successful operation and growth.
- I have built a business unit organization in Bangalore, India, close to the market and with a favorable cost structure. This included structuring the organization, personnel recruitment, training, market penetration, as well as manufacturing of key equipment for the world market.
- Management of an affiliate company with 140 employees and own fabrication in India.
- I have managed and restructured for further growth an affiliate company with sales and engineering in India for 10 Business Units and with a factory producing machines for the Indian market.
- 30 years of international sales, contract negotiations and fulfillment in Asia, Europe and America.
- Throughout my carrier I have sold processing plants to key accounts world wide and managed an international sales organization.
- Innovative management of process- and machine developments.
- Focusing on innovative products with differentiation on the market I have shaped product ranges for the future, from market research to technical detail.
- Development of new markets and product launches.
- I have identified and developed new markets, entering with existing products in new geographical regions, for example rice processing equipment into India, China and Latin America; and entering into new industries, like introducing grading and material handling equipment into the sugar industry.
- Introduction of a marketing process and build-up of the respective organization.
- Strategies and business plans for a division with 500 Mio. EUR turnover in 5 business units.
- I have run the mid-term planning process, defining strategies, business- and action plans for 5 business units.
- Setting up strategies and driving activities for rapid growth in China, including two company acquisitions.
- In China I have elaborated new growth strategies for 5 business units in regional workshops. I have then driven the implementation of the strategies, including the acquisition of two Chinese companies.
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About me